When precise product targeting becomes crucial to overall success…
There is a considerable temptation to design a new product to be as prestigious, rich and effective as possible within a given budget. However, creating a new product to fill the gap between two existing product families is a delicate operation demanding a responsible and target-oriented design process so as to avoid any commercial cannibalization of neighboring products. For the new Arké switch range, quickpartners+ developed the precisely targeted general product character and a specific design style so as to ensure the new switch range was able to take the desired market share soon after its presentation to the public.
- Precise positioning of the new series design character and functionality in between the low-budget series Plana and top-range series Eikon
- Development of a specific, characteristic emotional image as a guideline for technical development and for all commercial activities
- Efficient diversification of all functions though the use of the same technical platform common to all series
- Development of a range of colors and materials for the decorative frames – both contemporary and timeless
- Product positioning
- Definition of a design style
- Development of a general style guide
- Product design and CAD-modelling
- Design driven innovation
- Colors, materials and finishes
- Product graphics
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